Several years ago when this radio ministry grew to 5 stations, NewVision FM was birthed to incorporate WXML (90.1 FM), WXMF (91.9 FM), WXMW (89.3 FM) and 2 translators; W248BT (97.5 FM) and W270CL (101.9 FM). The staff and management discussed a new motto that would tie all five stations under one banner. A good friend of the ministry was using ‘More Music, More Ministry’ as his motto for their station. We asked if we could adopt this phrase for our stations and he gave us permission to use it. What a gift!

I want to share why this phrase is so important to identify our ministry to you our listeners, supporters and to our potential listening community. As we look at this phrase, one of the concerns that we had was how much talk we were hearing on other Christian stations. We wanted to provide the very best in Christian music and less talk. Dan Kayser, CEO, from the very beginning wanted to feature 75% music to 25% talk. Thus ‘More Music’ accomplished that goal.

The second part of the phrase, ‘More Ministry’ was accomplished by the outreach through the air with our teaching and ministry programs, as well as, being active in the community by offering 4 scholarships to
Christian seniors; interviews, public service announcements, school delays / cancellations and special outreaches. One of these outreaches is Operation Christmas Child.

I had an opportunity about 5 years ago to go on a mission trip with 10 other broadcasters to Quito, Ecuador. I got a chance to see and be a part of the distribution of shoeboxes to children over 4 days. What an amazing trip! We ministered in churches and a school to children of all ages. We worked alongside the native pastors, teachers and missionaries, sharing the Good News of Jesus Christ. That’s our goal, to Minister the Gospel to those in need. Thus: MORE MUSIC, MORE MINISTRY!